Jorge LewisDisclosure: GTM Bud is our product. We include it alongside competitors to give you a complete picture, and we call out its limitations honestly.
Wiza vs Lusha is the purest version of a choice this category keeps re-asking: a live LinkedIn scrape-and-verify tool against a proprietary static database. Wiza looks each contact up at the moment you export it and charges only on valid reveals. Lusha serves pre-built records instantly, with the phone depth and compliance positioning that stored databases sell on. Nearly everything ranking for this query was written by one of the two vendors or a third competitor, so this comparison prices both sides from named sources, decodes the compare-page listings that quote mismatched credit units at you, and ends with the question the whole SERP avoids: who runs the campaign after the reveal?
We answer that from the operator side. Our parent agency, Referral Program Pros, has run more than 4,000 outbound campaigns and booked over 7,000 meetings for clients, and GTM Bud was built on that playbook. Both models in this matchup, fresh per-export scrapes and cheap stored lookups, have fed those campaigns for years, so the trade this decision turns on is one we have paid for on both sides.
What is the difference between Wiza and Lusha?
Wiza is an email finder built around LinkedIn Sales Navigator: a Chrome extension and web app that converts LinkedIn searches into emails and phone numbers, with verification run live at the moment of export rather than served from a stored snapshot. Lusha is a contact data platform built around a proprietary database: a browser extension that reveals emails and direct-dial phone numbers one profile at a time while you browse LinkedIn or company sites, metered in credits, with a standalone prospecting database behind it. The practical split follows directly. Wiza assumes you already pay for a Sales Navigator seat no plan includes, charges credits only on valid reveals, and is strongest on current-job email accuracy. Lusha needs no seat, works contact by contact, and earns its keep on phone numbers and on compliance positioning that rival-authored comparisons assign to the EMEA buyer. One sells freshness per export, the other sells depth per reveal, and that trade, not any feature checkbox, should decide your pick.
Wiza vs Lusha at a glance
| Dimension | Wiza | Lusha |
|---|---|---|
| Core product | LinkedIn scraper plus real-time email verifier | Static contact database plus browser extension |
| Data model | Live lookup and verification at export | Proprietary stored database |
| Marketed size | 850M+ profiles, vendor-stated | 515M+ contacts on Lusha’s data page; 280M+ on rival compare pages |
| G2 rating | 4.5 across roughly 1,212 to 1,274 reviews, snapshot-dependent | 4.3 across 1,667 reviews, per Supered’s October 2026 snapshot |
| G2 data accuracy score | 8.3, per Supered’s October 2026 relay | 7.6, per the same relay |
| Entry price | Starter $49/user/mo, 100 email and 100 phone credits (2026 guides) | Starter $49.90 list; named guides also print $29 and about $37 on promos |
| Phone reveals | Included in credits; accuracy estimated at 55 to 65 percent (SyncGTM) | 5 to 10 credits per reveal, sources disagree; the strong half of Lusha |
| Requires Sales Nav | Yes for the core workflow; seat not included | No; works from a regular LinkedIn session |
| Built-in outreach | None; exports a CSV | Lighter engagement features reported at higher tiers; no LinkedIn sends |
| Best for | Fresh, verified email lists from live Sales Navigator searches | Phone-led, contact-by-contact prospecting |
Three rows need immediate caveats. The size figures count different units and move: Wiza’s 850 million counts profiles and is vendor-stated, while Lusha’s own data page markets more than 515 million contacts even as ZoomInfo’s rival-published compare page prints 280 million-plus, a drift our Lusha coverage has tracked across 2026. The G2 counts are snapshots: Wiza showed 1,212 reviews at our November 2026 check of G2’s listing and roughly 1,274 in Supered’s October relay, and Lusha’s count climbed through 2026 to the 1,667 Supered recorded. And the category scores cut both ways: the same Supered relay has Lusha ahead on ease of use, 9.2 against 9.0, and ease of setup, 9.0 against 8.7, while Wiza leads on contact data accuracy, 8.3 against 7.6, and availability, 8.6 against 7.9. Verify the live numbers on the G2 compare listing before treating any snapshot as current.
How much do Wiza and Lusha actually cost?
The sticker ladders first, sources named. For Wiza, 2026 pricing guides from FullEnrich, ReachStream, and Cleanlist agree on a free plan with 20 email and 5 phone credits, Starter at $49 per user per month for 100 email and 100 phone credits, Email at $99 monthly or $83 on annual billing, and Email + Phone at $199 monthly or $166 annual. For Lusha, 2026 guides from Zeliq and Salesmotion report Starter at a $49.90 list price, Pro on a credit slider from $52.45 to $174.95 per month for 7,200 to 24,000 credits per year, and Premium from $299.95 to $659.95, above a free tier of 40 credits per month per Cleanlist and SalesIntel. Lusha’s entry sticker moves with promotions, which is why named guides print $29, about $37, and $49.90 for the same tier, and by our own division the slider holds a near-flat 8 to 9 cents per credit.
Now the compare-page listings, because this SERP quotes prices at you with mismatched units. Tomba’s vendor-published compare page, as relayed in November 2026 search results, lists Wiza from $99 with 500 credits against Lusha from $69.90 with 600 credits. Neither is an entry price. The $99 is Wiza’s mid Email tier, skipping the $49 Starter, and the 500-credit figure matches the metered help-docs reading of a tier that FullEnrich and ReachStream call unlimited, a dispute our Wiza pricing breakdown prints in full. The $69.90 is Lusha Pro’s list sticker, skipping Starter, and 600 is one-twelfth of Pro’s 7,200-credit annual slider floor. Worse, the credits are not the same unit: Wiza charges only on valid email reveals, while a Lusha phone reveal burns 5 credits per Zeliq and Salesmotion or 10 per Lusha’s own help center, a gap Linkedhelper attributes to plan versions. Enrich CRM’s compare page prints yet another pair, Lusha from $29 against Wiza from $49, where the $29 is the promotional sticker Cleanlist advertised. Never accept a Wiza vs Lusha price quote without the tier, the billing cycle, and the credit unit attached.
The real bills diverge below the sticker. Wiza’s core workflow assumes a Sales Navigator subscription no plan includes, budgeted at $79 to $139 per month by ReachStream’s 2026 breakdown, which pushes the working floor to roughly $129 to $169 per month by our arithmetic. Lusha carries no seat, but its meter has its own gravity: phone reveals at 5 to 10 credits drain an allocation five to ten times faster than emails, annual plans reset unused credits at renewal per MarketBetter’s 2026 review, and mid-contract top-ups sell above the bundled rate at a price Lusha does not publish, per Amplemarket’s rival-published analysis. The full slider math is in our Lusha pricing breakdown.
When does live per-export verification beat the database?
When freshness is the constraint. Wiza looks the contact up at the moment you export it from a live LinkedIn session, so results reflect current jobs, and credits are charged only on valid reveals. SyncGTM’s hands-on March 2026 test and ReachStream’s 2026 testing, the latter from a rival data vendor, both place deliverability on Wiza-verified emails at roughly 90 to 95 percent, below Wiza’s vendor-stated 99 percent-plus claim but above every stored-database corridor we have priced. Lusha’s records age from the moment they are written: its data page claims 98 percent email accuracy, self-reported and unaudited, while third-party bands run lower, 80 to 90 percent per SyncGTM’s 2026 review and 70 to 81 percent in rival-published testing from Cleanlist and Saleshandy, with stale job records the top complaint theme in Lusha’s G2 reviews. If your targets move, fast-growing companies, high-churn titles, any campaign where a stale role ruins the message, the per-export premium pays for itself, because a message referencing a job someone left eight months ago does more damage than a bounce.
One dispute decides how much of that advantage survives 2026. Rival-authored reviews from Saleshandy and Emelia report that a Wiza help-center update dated August 19, 2026 removed bulk export and multi-select from LinkedIn, Sales Navigator, and Recruiter, leaving one-profile-at-a-time reveals. We could not confirm this first-hand, and our Wiza review tracks the dispute in detail; verify it in-product on the free plan before paying, because if the report is accurate, Wiza’s defining workflow, the bulk list from a live search, converges toward exactly the one-at-a-time model Lusha already runs, and the comparison changes shape.
When does Lusha’s phone depth flip it back?
When your outbound runs through the phone. Nobody in this corridor defends Wiza’s phone data: SyncGTM’s hands-on review estimates it at 55 to 65 percent accuracy, published without a test methodology, and phone is the half of the Email + Phone tier that even favorable reviews treat as secondary. Lusha built its reputation on the opposite half. Its data page claims 85 to 86 percent phone accuracy, vendor-stated, third-party user bands run 70 to 80 percent per SyncGTM, and rival-authored 2026 comparisons from Evaboot and ZoomInfo both hand Lusha the phone-data verdict in this exact matchup. For a call-first team, that spread is the whole decision: connect rates live on direct-dial quality, and the freshest verified email in the world does not ring.
Price the flip honestly, though. A phone reveal costs 5 to 10 Lusha credits against 1 for an email, so a phone-led motion drains the meter five to ten times faster, the same structural tax our Lusha vs Apollo comparison found on Apollo’s 8-credit phone rate. At the roughly 8.7 cents per credit our division found on the slider, a single phone reveal prices between 44 and 87 cents. The phone edge is real; it is also the most expensive thing Lusha sells.
The EMEA question: compliance positioning against a live fine
Here is the angle the compare pages state most confidently and source least. ZoomInfo’s rival-published three-way comparison assigns Lusha’s GDPR-certified data to EMEA and compliance-focused teams, and Evaboot’s rival-authored 2026 comparison, written by a vendor competing directly with Wiza on Sales Navigator export, reaches the same verdict: Wiza on simplicity and price for small teams, Lusha on phone data and enterprise security. Both attributions are real, and both deserve a counterweight from the record. Italy’s data protection authority fined Lusha 2 million euros in a decision adopted July 14, 2026, finding that legitimate interest was not an adequate legal basis for its database, a ruling Lusha is challenging, with a Court of Rome interim order in September 2026 pausing publication while the appeal is heard. Meanwhile coverage complaints run against both tools in Europe: 38 of Wiza’s G2 reviews flag limited contact coverage for European employees, and Lusha’s G2 reviewers flag EMEA and APAC gaps of their own. The honest EMEA read is that Lusha markets the stronger compliance posture, the first regulator to test that posture fined it, the outcome is not final, and under GDPR you are the data controller with either vendor, so neither subscription substitutes for your own lawful basis.
Who writes the Wiza vs Lusha pages you are reading?
Check the bylines on this SERP before weighting any verdict, because both vendors flank it with their own counter-content. Wiza publishes its own three-way comparison pitting Lusha and Seamless AI against itself. ZoomInfo’s Pipeline blog runs a three-way that adds ZoomInfo to the pair. Evaboot, Saleshandy, FullEnrich, Tomba, and Enrich CRM, competitors all, run their own compare pages, and the G2, TrustRadius, and GetApp entries, the last templated across at least seven country domains, are generated from drifting review counts. That corridor does not make the numbers above wrong: where we cite those pages, the figures agree with neutral snapshots, and agreement across motivated observers is itself a signal. It does make every verdict predictable, including ours, which is why the disclosure sits at the top of this page and every figure carries a named source.
Which should you pick?
Pick Wiza if you live in Sales Navigator and freshness is the constraint. The winning profile: a seller or recruiter already paying for the seat, building email-led lists weekly, targeting roles where a stale title kills the message, and willing to carry roughly $129 to $169 per month for the stack by our arithmetic. Confirm the bulk-export situation in-product first, because it decides what you are buying.
Pick Lusha if phones drive your motion or the seat is a dealbreaker. A call-first team gets the stronger direct dials per the rival-authored corridor, a no-seat workflow from a regular LinkedIn session, and the easiest setup in the category per G2’s ease-of-use scores, priced against the 5-to-10-credit phone meter and the unresolved Italian ruling. If the meter or the coverage sends you looking, our Lusha alternatives roundup maps the exits, and our best email finder tools guide places both tools against the wider category.
Pick neither if what you are actually buying is meetings. Both columns leave the same rows empty: neither tool decides who is worth contacting beyond filter matches, writes a message a human answers, coordinates LinkedIn and email timing, or handles the reply at 7am. Across the 4,000+ campaigns our agency has run, contact data was consistently the smallest share of the work behind a booked meeting; targeting judgment, copy, and follow-through were the rest.
Frequently asked questions about Wiza vs Lusha
Can you use Wiza and Lusha together?
Yes, and the pairing is coherent because the tools overlap less than the compare pages suggest. Wiza turns Sales Navigator searches into verified email lists at export time, and the Lusha extension reveals phone numbers one profile at a time while you browse, the half Wiza is weakest at per SyncGTM’s 55 to 65 percent phone estimate. The cost is structural: two subscriptions, two credit meters expiring on their own schedules, plus the Sales Navigator seat the Wiza workflow assumes, so run the stack only when fresh email lists and direct dials both genuinely move your pipeline.
Is Wiza or Lusha more accurate?
On G2 category scores, Wiza: 8.3 on contact data accuracy against Lusha’s 7.6, per Supered’s October 2026 relay of the G2 head-to-head. Third-party email testing points the same way: SyncGTM’s hands-on March 2026 test and ReachStream’s 2026 testing place deliverability on Wiza-verified emails at roughly 90 to 95 percent, while third-party bands for Lusha run 70 to 90 percent across SyncGTM, Cleanlist, and Saleshandy reads. The gap follows from the model, since Wiza verifies at export from a live session while Lusha serves stored records that age. Both vendors’ headline claims, 99 percent-plus for Wiza and 98 percent for Lusha, are vendor-stated and unaudited.
Does Lusha require LinkedIn Sales Navigator like Wiza does?
No, and that is the clearest structural split in this decision. The Lusha extension works from a regular LinkedIn session and from company websites, with a standalone database behind it, so no required seat sits underneath the subscription. Wiza’s core workflow assumes an active Sales Navigator subscription no plan includes, which ReachStream’s 2026 breakdown budgets at $79 to $139 per month on top of the Wiza tier. Price the seat into any Wiza comparison, or skip it only if you accept one-profile-at-a-time reveals from regular LinkedIn.
Is Lusha GDPR compliant for European outreach?
Lusha publishes compliance frameworks and markets GDPR positioning, and rival-authored 2026 comparisons from ZoomInfo and Evaboot both credit it as the EMEA pick in this matchup. The record is more complicated: Italy’s data protection authority fined Lusha 2 million euros in a July 2026 decision over the legal basis for its database, a ruling Lusha is challenging in court, and G2 reviewers flag EMEA coverage gaps. Under GDPR you remain the data controller with either vendor, so you still need your own lawful basis and opt-out process.
Does either Wiza or Lusha automate LinkedIn outreach?
No. Wiza exports contacts and stops at the CSV, with no sequencer of any kind. Lusha is a lookup tool first, and while rival-authored 2026 comparisons mention lighter engagement features at higher tiers, neither product sends connection requests or LinkedIn messages for you. Finding a contact and running the campaign that turns the contact into a reply are separate purchases with both tools, which is the gap automated lead generation that bundles sourcing, copy, and sending exists to close.
Buy the reply, not the reveal
The Wiza vs Lusha decision resolves cleanly once you name the constraint. Freshness-constrained, email-led, and already paying for Sales Navigator? Wiza’s per-export verification is the best version of that trade, pending your own in-product check on the disputed bulk-export change. Phone-constrained or seat-averse? Lusha’s direct-dial depth and no-seat workflow win, priced against the 5-to-10-credit phone meter and an unresolved Italian ruling. Either way, every number on this SERP is somebody’s snapshot of somebody else’s pricing page, usually a competitor’s, so re-verify the tier, billing cycle, and credit unit before you pay.
And if the constraint is neither freshness nor phone depth but time, stop comparing lookup tools. GTM Bud is an AI outbound sales tool that sources and verifies contacts inside each campaign, writes personalized LinkedIn and email messages from the playbook behind our agency’s 7,000+ booked meetings, and runs the sending and follow-ups for you. Its honest limitation is the mirror image of both tools above: there is no database to browse, no phone reveals, and no CSV to take elsewhere, because the product is the booked conversation, not the contact row.