Jorge LewisDisclosure: GTM Bud is our product. We include it alongside competitors to give you a complete picture, and we call out its limitations honestly.
Lusha pricing looks simple from the outside: a free tier, a few self-serve plans, a credit meter. The 2026 reality is a slider, not a ladder. Two of the three paid tiers price by credit volume on a slider that moves both the sticker and the allocation, the entry price changes with promotions often enough that named guides openly disagree about it, and the number that decides many real bills, the mid-contract top-up rate, is not published at all. This guide decodes the reported figures plan by plan, runs the per-credit math ourselves, and flags every place the sources disagree.
We price these tools from the operator side. Our parent agency, Referral Program Pros, has run more than 4,000 outbound campaigns and booked over 7,000 meetings for clients, and we built GTM Bud on that same agency playbook, backed by a reply-rate guarantee: 5 percent positive replies on LinkedIn or 1.5 percent on email, or a full refund. Contact data is a line item in every one of those campaigns, so credit meters like Lusha’s are a cost we have paid down many times over. If you are deciding whether to keep Lusha at all, our Lusha alternatives roundup maps the exits. This article is for the buyer decoding the meter itself.
One honest note on sourcing before the numbers. Lusha’s own pricing page and several third-party guides could not be fetched directly from our research environment, so every figure here rests on search-attributed quotes from named 2026 coverage, cross-checked against the figures we verified for our earlier Lusha comparisons. Provenance matters too: much of the detailed Lusha pricing coverage on the web is published by rivals, with Zeliq, Cognism, UpLead, Amplemarket, and ZoomInfo all running Lusha pricing pages while selling competing data products. Consistent figures across motivated observers lend credibility without amounting to an audit, so treat everything below as a snapshot and verify the live checkout page before budgeting.
How much does Lusha cost in 2026?
Lusha pricing in 2026 spans five plans: Free, Starter, Pro, Premium, and Scale, per Zeliq’s July 2026 breakdown and Salesmotion’s 2026 review. The list stickers read $49.90 per month for Starter, $69.90 for Pro, and $399.90 for Premium on annual billing, with Zeliq’s snapshot recording summer-sale promotions of $37.45, $45.45, and $259.95 at the time of its review. Pro and Premium sell on credit sliders: Salesmotion reports Pro spanning 7,200 to 24,000 credits per year across 2 seats, at $52.45 to $174.95 per month on annual billing, and Premium spanning 40,800 to 98,400 credits per year across 5 seats, at $299.95 to $659.95. Scale is custom-quoted above that ceiling, per Zeliq. A free tier of 40 credits per month sits underneath, per Cleanlist’s and SalesIntel’s 2026 guides. Every figure is a reported snapshot, so verify the live page at checkout.
Here is the reported 2026 map in one table.
| Plan | List price (annual billing) | July 2026 promo | Credit allocation | Seats | Source |
|---|---|---|---|---|---|
| Free | $0 | $0 | 40 credits/mo | 1 | Cleanlist, SalesIntel 2026 |
| Starter | $49.90/mo | $37.45/mo | Not pinned to a named source | Not pinned | Zeliq July 2026, Salesmotion |
| Pro | $69.90/mo; slider from $52.45 | $45.45/mo | 7,200 to 24,000 credits/yr | 2 | Salesmotion, Zeliq 2026 |
| Premium | $399.90/mo; slider from $299.95 | $259.95/mo | 40,800 to 98,400 credits/yr | 5 | Salesmotion, Zeliq 2026 |
| Scale | Custom quote | Custom | Above 98,400 credits/yr | Custom | Zeliq July 2026 |
Notice the double sticker on Pro and Premium. Zeliq records the pricing page’s default stickers at $69.90 and $399.90, while Salesmotion’s slider walk-through puts Pro’s bottom position at $52.45 and Premium’s at $299.95. Both can be true at once: the price you see depends on where the slider sits when the page loads, which is exactly why two careful guides can quote the same page differently in the same year.
Why can nobody agree on Lusha’s entry price?
Because the entry price moves, and the named guides caught it at different moments. Cleanlist’s March 2026 pricing guide advertises an entry sticker of $29 per user. Pricing reviews from Cognism and Cleanlist report paid plans starting around $37 per user per month on annual billing. Zeliq’s July 2026 breakdown records the non-promotional list price at $49.90 and explicitly labels the lower figures as promotional, with its own snapshot catching a summer sale at $37.45. Three named sources, three stickers: $29, about $37, and about $50 for the same tier.
Our earlier comparisons carry this same three-way disagreement, and the honest read has not changed: Lusha’s entry price moves with promotions, so trust your checkout page over any guide, ours included. Note the conflict of interest in that source list too, because Cognism competes with Lusha directly, a dynamic our Cognism vs Lusha comparison unpacks in full. The practical takeaway is cheap: whatever sticker you screenshot today is evidence for a renewal negotiation later, so keep it.
How does the Lusha credit slider actually work?
The slider raises your total spend, not your unit price. Run our own division on the ladder Salesmotion reports: Pro at $52.45 per month annual works out to $629.40 per year over 7,200 credits, about 8.7 cents per credit, and Pro at the top of its slider, $174.95 over 24,000 credits, works out to the same 8.7 cents. Premium starts at roughly 8.8 cents ($299.95 per month over 40,800 credits per year) and only falls to about 8.1 cents at its $659.95 ceiling. Across an eightfold jump in committed spend, the per-credit rate barely moves.
That is the decoded insight most Lusha pricing summaries skip: within the self-serve range, the slider is a volume dial, not a discount dial. Meaningful per-credit discounts are marketed at Scale, the custom tier above 98,400 credits per year, per Zeliq’s July 2026 breakdown. So sliding up to “save” within Pro or Premium mostly commits you to more credits at the same rate, and unused credits are a real risk given the rollover rules covered next.
The phone-reveal multiplier and the rollover fine print
The credit exchange rate is where email-first and phone-first teams stop paying the same price. Per Zeliq’s 2026 pricing guide and Salesmotion’s review, a verified email costs 1 credit, a phone number costs 5, and revealing both on one contact can cost up to 6. Lusha’s own help-center documentation complicates that: it lists a phone number at 10 credits, a gap Linkedhelper’s 2026 review attributes to differences between plan versions. We carry that disagreement rather than resolve it, and by our own division at roughly 8.7 cents per credit, it prices a single phone reveal somewhere between 44 and 87 cents. A phone-heavy motion drains an allocation five to ten times faster than an email-first one, which our Lusha vs Apollo comparison shows is the same structural tax Apollo charges at its own 8-credit phone rate.
Rollover has its own split ruling. MarketBetter’s 2026 review reports that annual plans reset unused credits at renewal, while Lusha’s billing documentation describes monthly plans rolling unused credits forward up to twice the monthly allocation. Quiet months on an annual plan donate credits back to the vendor; heavy months trigger the mechanic below. And when a reveal comes back stale, a recurring theme in Lusha’s G2 reviews, the credits are still spent.
The top-up math that can double real spend
Lusha’s mid-contract top-up mechanic is where real spend detaches from the sticker. Per Amplemarket’s 2026 total-cost breakdown, and Amplemarket sells a competing product, so weigh the source, credits added after an annual allocation runs out are sold at a higher per-credit rate than the bundled allocation, and the overage rates for self-serve tiers are not published. The same analysis reports that active outbound teams commonly run 1.5 to 2 times their allocated credits in the second half of the contract year, depending on campaign volume and data mix. Put those two reported claims together and the arithmetic writes itself: a team that budgeted Pro’s $629.40 bottom-slider year and consumes twice its 7,200 credits pays for the second 7,200 at an unpublished premium above 8.7 cents each, landing the real bill somewhere past double the sticker. The sticker prices the plan; usage prices the year.
That is not unique to Lusha, but the unpublished top-up rate makes it harder to model here than in categories where overage is printed on the plan page. If you sign, get the top-up rate in writing first, and set a calendar reminder at the half-year mark to check the burn rate against the allocation. Overshooting discovered in month eleven is a renewal-leverage gift to the vendor.
Who is Lusha pricing actually worth it for?
Lusha pricing works best for a small, email-leaning team that reveals contacts steadily and predictably. At roughly 8 to 9 cents per credit by our division, an email-first workflow gets verified addresses at a workable unit price, the free 40-credit tier permits a genuine test against your own ideal customer profile, and monthly billing keeps the exit open. The reported North American coverage edge that our Kaspr vs Lusha comparison covers points the same buyer in the same direction, and our B2B data providers compared guide places the whole trade against the rest of the category.
The wrong buyer is a phone-led or bursty team. Phone reveals at 5 to 10 credits, expiring allocations, and unpublished top-up premiums combine worst for exactly the usage pattern that made you want a data tool: aggressive months. Based on data from over 4,000 outbound campaigns run by our parent agency, Referral Program Pros, targeting and message quality move reply rates far more than any per-credit difference between data vendors, and no Lusha tier touches either job.
Pay for credits or pay for outcomes
The structural question under Lusha pricing is not whether $49.90 or $37.45 is fair for the seat. It is whether metered reveals are the thing you actually need to buy. A credit pool prices the first step of outbound and leaves every step that produces replies, the targeting, the copy, the sending, the follow-ups, on your side of the table. GTM Bud inverts that purchase: you define your ideal customer profile, and the platform researches matching prospects, sources and verifies contact data as part of each campaign, writes personalized messages from the playbooks our agency uses daily, and runs coordinated LinkedIn and email sequences through to booked meetings. Pricing is a flat $500 per month per connected LinkedIn account, covering up to 1,000 leads contacted per month, with a 7-day trial, no credit slider, and no top-up rate to discover in month eight, backed by the guarantee stated at the top: 5 percent positive replies on LinkedIn or 1.5 percent on email, or a full refund.
The honest limitation: this is done-for-you, LinkedIn-first outbound, not a self-serve database. There is no export button and no pay-per-reveal option, so a recruiter or researcher who needs a modest stream of contacts should take Lusha’s free-to-Pro path and never look back. The comparison only matters when the line in your budget says meetings, not credits, which is the case an AI outbound sales tool exists to close.
Frequently asked questions about Lusha pricing
Does Lusha have a free plan?
Yes. The free tier grants 40 credits per month for one user, per 2026 pricing guides from Cleanlist and SalesIntel, with UpLead’s rival-published guide reporting the same figure and no card required. At the reported exchange rates that covers about 40 email reveals or a handful of phone reveals: enough to audit data quality in your segment, nowhere near campaign volume. Run it against 100 contacts matching your ICP and measure bounce rates before paying for any tier.
Do Lusha credits roll over if you do not use them?
Mostly no, and the sources split by billing mode. MarketBetter reports in its 2026 review that annual plans reset unused credits at renewal, while Lusha billing documentation describes monthly plans rolling unused credits forward up to twice the monthly allocation. Either way a quiet quarter donates value back to the vendor, so size the slider to your realistic monthly reveal volume rather than an optimistic one.
How many credits does a Lusha phone number cost?
The published sources disagree. Zeliq’s 2026 pricing guide reports a phone reveal at 5 credits and both email plus phone at up to 6, Salesmotion carries the same rates, and Lusha help-center documentation lists a phone number at 10 credits, a gap Linkedhelper’s 2026 review attributes to differences between plan versions. Budget the conservative case: at 10 credits, a phone-led motion drains an allocation ten times faster than an email-led one.
Can you buy extra Lusha credits mid-cycle?
Reportedly yes, at a worse rate than the bundle. Per Amplemarket’s 2026 total-cost breakdown, published by a competing vendor, credits added after an annual allocation runs out are sold above the bundled per-credit rate, and the overage rates for self-serve tiers are not published, with active teams reportedly running 1.5 to 2 times their allocation in the back half of a contract year. Confirm the top-up rate in writing before signing, and if the metric you actually manage is cost per meeting, automated lead generation that includes sourcing, copy, and sending prices the outcome instead.
What does a Lusha credit cost in dollars?
Roughly 8 to 9 cents across the published slider, by our own division on the ladder Salesmotion reports for 2026. Pro at $52.45 per month annual over 7,200 credits per year and at $174.95 over 24,000 both work out to about 8.7 cents per credit, and Premium runs from about 8.8 cents down to 8.1 at the top of its slider. That prices an email reveal near 9 cents and a phone reveal at roughly 44 to 87 cents, depending on which credit rate applies to your plan.
Budget the slider, or buy the meetings
The honest read on Lusha pricing in 2026: the stickers are the least stable part of the bill. The reported ladder runs $49.90 to $399.90 per month at list with promotions cutting deep below it, per Zeliq and Salesmotion, but the numbers that decide real spend are the near-flat 8 to 9 cent per-credit rate our division found across the slider, the disputed 5-or-10-credit phone multiplier, the use-it-or-lose-it annual reset, and a top-up rate no guide can print because Lusha does not publish it. Buy it for steady, email-leaning reveal volume and the math is fair. Buy it to feed aggressive campaigns and the reported 1.5 to 2x overshoot pattern prices your year at roughly double the page you screenshotted.
If the reveals were never your bottleneck, put the budget on the outcome instead. Start with GTM Bud: $500 per month per connected LinkedIn account with 1,000 leads included, a 7-day trial, sourcing and verification built into every campaign, and a reply-rate guarantee of 5 percent positive replies on LinkedIn or 1.5 percent on email, or a full refund.