How GTM Bud works, and what to expect.
The same system that booked 7,000 meetings for our agency clients. Now built so you can run it yourself.
7 minutes. Worst case you spend a coffee break. Best case you've got outreach running by next week.
Will this actually work for what you sell?
Business law + founder coaching
291 leads in <2 months. 4-6 calls/week. First clients closed in <4 weeks.
Fred Gaston, J.D.
Founder, Gaston & Gaston
Marketing strategy agency
60+ leads in month 1. 6 qualified calls. Identified 3 key sectors.
Steve Salee
Founder & CEO, Wildfire Strategies
Enterprise SaaS, health insurance tech
12-16 calls/month. 8 deals in pipeline. 2 closed via LinkedIn.
Dan Miller
Sales Director, Zipari
Honestly, the only honest answer is: probably, but here's how to find out without guessing.
The clients who've used this system span a fractional CISO closing $100K engagements, brand strategists, franchise consultants, agencies, and B2B SaaS founders. Different price points, different sales cycles, completely different ICPs. The system works because it's research-led per Lead, not template-led per industry.
The fastest way to know if it'll work for your offer is to run a small batch and see. That's why your first 10 leads are free, no card required. If the leads don't look right, you walk.
If outbound has burned you before, here's what was probably broken.
Outbound fails for two reasons: bad targeting and generic messaging. We engineered around both.
Other tools sell you 400M contacts. We sell you 400 with a buying signal this week.
Design and tech agency founders, lean teams, US-based, running on referrals, ready to build outbound.
Jordan Mitchell
Founder & Creative Director · Arch Studio
Brooklyn, NY · 12 employees
"We keep getting referrals but have zero outbound motion. Need to fix that before we plateau."
$1.8M ARR, 12-person team. Mostly inbound and word-of-mouth.
Brand identity, product design, Webflow builds.
Figma, Linear, Slack, HubSpot CRM.
Most tools make you think in dropdowns: title, industry, headcount. You get a list of people who match your filter but not your actual ideal client.
Describe your dream client in plain English. The system uses real-time signals to surface the people who actually match, then reads each prospect before writing their message. No mail-merge. No copy-pasted opening lines.
Most cold outbound gets ignored because every message asks for something without offering anything first.
Every GTM Bud campaign is built around a value offer: a short audit, a teardown, a framework. Something genuinely useful even if they never buy from you. The message offers the value. The call is what happens after they say "yes, send it."
This is the methodology Thomas used to book 7,000 meetings before GTM Bud was software.
Stop pitching. Start giving.
Sales rep · DM
Hey Priya, would love to show you our platform. 15 mins this week?
Tom · Vellum's industry
Recorded a 5-min Loom auditing your post-migration RevOps stack. Link inside.
Vellum RevOps audit
loom.com/share/...
Each prospect gets their own sequence. Channels and timing chosen for them.
LinkedIn DM
Follow-up email
Cold email
LinkedIn connect
DM if accepted
Visit profile
InMail
Email follow-up
3 paths shown · auto-selected per lead
Most tools send every prospect the same sequence. Same channel, same timing, same order. GTM Bud routes each person through a different path based on their profile: LinkedIn DM for warm connections, cold email for others, InMail when it makes sense.
Spacing between touches, channel order, follow-up timing. All of it is set per prospect, not per campaign.
"We just launched GTM Bud publicly. The system itself isn't new. It's what we've run for our agency clients for years, 7,000+ meetings booked. What's new is that founders can now run it themselves. If you book a call, you'll talk to me directly."
Thomas Ryan Oakes, Founder
Why not just use the tools you already know?
Because those tools sell you a piece of the puzzle and leave the hard parts to you.
What you get
Who builds the list
Who writes the messages
Targeting model
Time to first send
You can absolutely run outbound on the stack above. Most people who try it stop within three months. Not because the tools are bad, but because doing all of it well is a full-time job.
20 minutes to set up. First outreach sending within 24 hours.
You set the strategy. We do the labor.
Spam is "blast 10,000 of the same message and hope." We do the opposite: a calibration phase before launch where you shape exactly what gets sent, then per-Lead research on every prospect.
You teach the system who fits.
Describe your dream client in plain English. The AI generates real example prospects. You click "not a fit" on anyone who doesn't match, and the criteria sharpen automatically. Most users iterate two or three times.
You pick the value offer.
The AI suggests several angles based on your ICP and what you sell. You pick the one that fits your business and the kind of conversation you want to start.
You preview the personalization.
Before launch, you see the actual messages with the actual research the AI pulled on each prospect's company and role. If something sounds off, you regenerate.
Then it runs. You stay in the inbox replying to interested leads. We handle the sourcing, writing, sending, and follow-ups.
When GTM Bud, when an agency, when neither.
We're built by Referral Program Pros, the agency that originally developed this playbook. So we'll be straight with you about when each one makes sense.
GTM Bud
You run it. We do the labor.
- 30 min/week reviewing campaigns
- First 10 leads free, no card
- Full system you learn as you go
An agency
They run everything end-to-end.
- Multi-region or multi-ICP plays
- Zero-touch. You stay out of it.
- Budget matches scope ($5K+/mo)
Neither (yet)
Outbound amplifies. It doesn't create.
- ICP isn't defined yet
- Haven't closed paying customers
- Offer still in validation
If you book a call with us and an agency is genuinely the better fit, we'll tell you and introduce you.
Web3 AdTech platform for brands
18 leads month 1. 3 tier-1 brands in 5 weeks. 40+ tier-1 pipeline in 2 months.
Charlie Silver
Founder, Permission.io
Commercial interior design studio
54 leads in month 1. 11 meetings. 2 deals pending.
Brandon Reed
Founder, Loft Six Four
Franchise consulting
700+ leads. 10+ meetings/month. 4 deals closed, 3 pending.
Laura Rolfe
Franchise Consultant, Mint
Build your first campaign on the call.
Pick a time. Thomas will audit your ICP, build your first campaign live, and map out a plan.