Jorge LewisDisclosure: GTM Bud is our product. We include it alongside competitors to give you a complete picture, and we call out its limitations honestly.
Wiza pricing looks like the simplest ladder in the contact-data category: a free plan, $49, $99, $199, done. The 2026 reality has three complications the pricing page does not put in the headline. The subscription that makes the tool work, a LinkedIn Sales Navigator seat, is not included in any plan and can cost more than Wiza itself. The credits expire on a hard clock with no rollover. And the named guides covering the two upper tiers cannot agree whether those tiers are unlimited or metered at 500 credits a month. This guide decodes the reported figures plan by plan, adds the seat to every real total, and prints each place the sources disagree.
We price these tools from the operator side. Our parent agency, Referral Program Pros, has run more than 4,000 outbound campaigns and booked over 7,000 meetings for clients, and we built GTM Bud on that same agency playbook, backed by a reply-rate guarantee: 5 percent positive replies on LinkedIn or 1.5 percent on email, or a full refund. Sales Navigator exports fed a large share of those campaigns, so the scraper-plus-seat stack Wiza sits on is a bill we have paid many times, and the step after the export, where the actual replies come from, is the part we sell. If you are deciding whether to keep Wiza at all, our Wiza alternatives roundup maps the exits. This article is for the buyer pricing the stack itself.
One honest note on sourcing. Wiza’s own pricing page and several third-party guides could not be fetched directly from our research environment, so every figure here rests on search-attributed quotes from named 2026 coverage, cross-checked against the figures we verified for our earlier Wiza comparison. Provenance matters too: much of the detailed Wiza pricing coverage is published by rivals, with FullEnrich, ReachStream, UpLead, BookYourData, Cleanlist, and Derrick all selling competing data or enrichment products while reviewing Wiza’s plans. Consistent figures across motivated observers lend credibility without amounting to an audit, so treat everything below as a snapshot and verify the live checkout page before budgeting.
How much does Wiza cost in 2026?
Wiza pricing in 2026 spans five plans: Free, Starter, Email, Email + Phone, and Team, per 2026 pricing guides from FullEnrich, ReachStream, and Cleanlist. The free plan includes 20 email credits and 5 phone credits per month. Starter costs $49 per month, on monthly billing only, for 100 email and 100 phone credits. Email lists at $99 per month, or $83 per month on annual billing, and Email + Phone lists at $199 per month, or $166 on annual billing, a discount the guides put near 17 percent on the two upper tiers. Team pricing is custom-quoted. Two numbers never appear on that ladder: the Sales Navigator subscription the core workflow depends on, which no plan includes, and the export cap that Derrick’s 2026 review reports sitting behind the unlimited label. Every figure is a reported snapshot, so verify the live checkout page before you commit.
Here is the reported 2026 map in one table.
| Plan | Monthly billing | Annual billing | Reported allocation | Source |
|---|---|---|---|---|
| Free | $0 | $0 | 20 email + 5 phone credits/mo | FullEnrich, ReachStream, Cleanlist 2026 |
| Starter | $49/mo | Not offered | 100 emails + 100 phones/mo, overage at $0.15 and $0.35 | FullEnrich, ReachStream, UpLead 2026 |
| $99/mo | $83/mo | Disputed: unlimited emails vs 500 credits/mo | FullEnrich, ReachStream vs Wiza help docs | |
| Email + Phone | $199/mo | $166/mo | Disputed: unlimited emails and phones vs metered | FullEnrich, ReachStream, BookYourData 2026 |
| Team | Custom quote | Custom quote | Custom | FullEnrich, ReachStream 2026 |
Notice what the ladder rewards and punishes. The annual discount exists only on Email and Email + Phone; Starter is monthly-billing only, per FullEnrich’s and ReachStream’s 2026 guides, so the entry tier is also the only tier with no way to earn the roughly 17 percent discount. That is a deliberate funnel: test on Starter, then commit annually one tier up.
The Sales Navigator line item that belongs in every total
The most important Wiza pricing number is not on Wiza’s pricing page. Wiza is a scraper-plus-verifier: its job is turning LinkedIn Sales Navigator searches and lead lists into verified emails and phone numbers, and 2026 reviews from FullEnrich and ReachStream note that full functionality, bulk exports especially, depends on an active Sales Navigator subscription that no Wiza plan includes.
What that seat costs is itself a printed disagreement. ReachStream’s 2026 cost breakdown budgets it at $79 to $139 per month depending on tier. Derrick’s 2026 pricing review models it at roughly $99 per month and puts the real entry cost of a working Wiza seat at $148 to $198 per month once the subscription is counted. Third-party Sales Navigator pricing trackers, the figures our own guide to whether Sales Navigator is worth it carries as of August 2026, place Core at $119.99 per month billed monthly, roughly $90 on annual billing, with Advanced at $159.99. Three named ranges, one conclusion: LinkedIn moves checkout pricing without announcement, so confirm the live price on LinkedIn’s plan comparison page and then add it to whichever Wiza tier you are modeling.
Run the floor by our own arithmetic. Starter at $49 plus a seat at ReachStream’s $79 low end is $128 per month before a single message is written; at the $119.99 monthly Core sticker the same stack is about $169. The $99 Email plan lands the combined bill between roughly $178 and $219 per month. Whatever tier you choose, the seat adds 40 to 160 percent on top of the sticker you screenshotted, which is why every Wiza total that omits it is fiction.
Is Wiza’s Email plan actually unlimited?
The sources split three ways, and we print the split rather than resolve it. The 2026 pricing guides from FullEnrich, ReachStream, Cleanlist, and BookYourData describe the Email tier as unlimited email reveals and Email + Phone as unlimited emails and phones. Wiza’s own help-center documentation, as surfaced in search results, describes the Email Monthly plan granting 500 email credits each month, a metered reading rather than an unlimited one. And Derrick’s 2026 pricing review reports a monthly export cap of 2,500 records sitting behind the unlimited label, a single-source figure we could not corroborate elsewhere.
All three readings can coexist if the plans changed over time or if unlimited describes reveals while a separate cap governs exports. We cannot verify which applies to the checkout page today. The budgeting consequence is what matters: model the Email plan as a metered allocation in the few-hundreds per month, and treat anything above that as upside. If your pipeline needs thousands of verified contacts monthly, get the current limit in writing from Wiza sales before signing, because the gap between 500 and unlimited is the entire value of the tier.
The credit clock: no rollover and a monthly-only entry tier
Wiza credits are use-it-or-lose-it. Unused credits do not roll over between billing periods, a rule 2026 pricing reviews from ReachStream and Derrick quote from Wiza’s own documentation: monthly plans reset each month, annual plans at renewal. A slow month donates its allocation back to the vendor, and there is no banking quiet periods against a launch quarter. The one softener in the mechanic is that credits are consumed only on valid reveals, so a profile that returns nothing costs nothing.
Overage runs the other direction. Per UpLead’s 2026 Wiza pricing guide, published by a rival database vendor, Starter includes 100 emails and 100 phone numbers per month with additional emails at $0.15 each and additional phone numbers at $0.35 each. By our own division, the included allocation prices a verified email at up to 49 cents on Starter ($49 over 100 emails, if the phone credits go unused), while the Email plan at $83 per month annual works out to about 17 cents per email under the help center’s 500-credit reading, and less under the unlimited reading. The spread between 49 cents, 17 cents, and the $0.15 overage rate is the real decision surface: steady overage on Starter costs less per contact than the plan itself, which means recurring overage is not a penalty but a signal you are one tier below your actual volume.
Who is the scraper-plus-verifier model actually worth it for?
Wiza pricing works best for a team that already pays for Sales Navigator, prospects inside it every week, and wants current, verified contact data pulled from live searches rather than a static database snapshot. That buyer gets Wiza’s genuine strength: real-time lookups at export, so results reflect current jobs, with credits charged only on valid reveals. Wiza advertises 99 percent-plus deliverability on verified emails, a self-reported vendor claim, while ReachStream’s 2026 testing places real-world deliverability at 90 to 95 percent and relays user reports of valid emails returning for only 40 to 60 percent of processed profiles. For that buyer the honest comparison set is other exporters and finders, which our best email finder tools roundup covers, with a verification pass from our best email verification tools guide layered on before anything is sent.
The wrong buyer is anyone who does not otherwise want the seat. If Sales Navigator is not already earning its own subscription through weekly prospecting, Wiza’s model forces you to rent a $79-to-$139 filter engine, per ReachStream’s 2026 range, just to feed the scraper. And the model ends where outbound begins: based on data from over 4,000 outbound campaigns run by our parent agency, Referral Program Pros, targeting and message quality move reply rates far more than any per-contact price difference between data vendors, and no Wiza tier writes a message, sends a sequence, or books a meeting.
Pay for the scrape or pay for the meeting
The structural question under Wiza pricing is not whether $49 or $99 is fair for the export layer. It is whether a stack of subscriptions that ends at a CSV is the thing you actually need to buy. The scraper-plus-seat model prices the first step of outbound, list building, and leaves every step that produces revenue on your side of the table: verification workflow, copy, sending infrastructure, follow-ups, and reply handling. GTM Bud inverts that purchase. You define your ideal customer profile, and the platform researches matching prospects, sources and verifies contact data as part of each campaign, writes personalized messages from the playbooks our agency uses daily, and runs coordinated LinkedIn and email sequences through to booked meetings, the model an AI outbound sales tool exists to deliver. Pricing is a flat $500 per month per connected LinkedIn account, covering up to 1,000 leads contacted per month, with a 7-day trial, no Sales Navigator dependency, and no credit clock, backed by the guarantee stated at the top: 5 percent positive replies on LinkedIn or 1.5 percent on email, or a full refund.
The honest limitation: this is done-for-you outbound, not a self-serve export tool. There is no browse-and-download button, so a recruiter or researcher who just needs a steady stream of verified contacts should take Wiza’s free-to-Starter path, keep the seat, and never look back. The comparison only matters when the line in your budget says meetings, not contacts.
Frequently asked questions about Wiza pricing
Does Wiza have a free plan?
Yes. The free plan includes 20 email credits and 5 phone credits per month, per 2026 pricing guides from FullEnrich, ReachStream, and Cleanlist, with no card required. That is enough to audit data quality against a small sample of your ideal customer profile, and nowhere near campaign volume. Export 20 contacts matching your real targeting and check the bounce math before paying for any tier.
Can you use Wiza without LinkedIn Sales Navigator?
You can install it without one, but the core workflow assumes the seat. Wiza exists to turn Sales Navigator searches into verified contact exports, and 2026 reviews from FullEnrich and ReachStream note that full functionality, bulk exports in particular, depends on an active Sales Navigator subscription no plan includes: $79 to $139 per month per ReachStream, or $119.99 monthly for Core per the pricing trackers our Sales Navigator guide cites. If dropping the seat is the goal, a standalone database replaces both the filters and the export step.
Do Wiza credits roll over if you do not use them?
No. Unused credits expire at the end of each billing period, a rule 2026 pricing reviews from ReachStream and Derrick quote from Wiza’s own documentation: monthly plans lose unused credits each month, annual plans at each renewal. There is no banking slow months against a busy quarter, so size the plan to your realistic export volume. If the metric you actually manage is cost per meeting rather than cost per credit, automated lead generation that includes sourcing, copy, and sending prices the outcome instead.
How much do extra Wiza credits cost?
On Starter, additional verified emails reportedly cost $0.15 each and additional phone numbers $0.35 each beyond the included 100-and-100 allocation, per UpLead’s 2026 Wiza pricing guide, published by a vendor selling a competing database. By our own arithmetic the overage rate undercuts the plan’s own included price of up to 49 cents per email, so recurring overage is a tier-upgrade signal, not a punishment rate.
Is Wiza data accurate?
Its headline figure is a self-reported vendor claim: Wiza advertises 99 percent-plus deliverability on verified emails, checked at the moment of export. ReachStream, which sells a competing data product, published 2026 testing placing real-world deliverability at 90 to 95 percent, and relays user reports that only 40 to 60 percent of processed profiles return a valid email at all. Because credits are charged only on valid reveals, the find-rate gap costs list size rather than money. Measure the bounce rate on a sample of your own ideal customer profile before any annual commitment.
Price the whole stack, or buy the meetings
The honest read on Wiza pricing in 2026: the ladder is the stable part, and the stack around it decides the bill. The reported plans run $0 to $199 per month, per FullEnrich, ReachStream, and Cleanlist, but the real total starts at roughly $128 to $219 once the Sales Navigator seat every working setup needs is added, by our own arithmetic on the reported ranges. The credits expire monthly with no rollover, the entry tier locks out the annual discount, and the upper tiers carry an unlimited label that Wiza’s own documentation and Derrick’s reported 2,500-record cap both quietly contradict. Buy it as a Sales Navigator power user who needs current, verified exports and the math is fair. Buy it hoping a CSV becomes pipeline and you have priced exactly one step of a ten-step motion.
If the export was never your bottleneck, put the budget on the outcome instead. Start with GTM Bud: $500 per month per connected LinkedIn account with 1,000 leads included, a 7-day trial, sourcing and verification built into every campaign, and a reply-rate guarantee of 5 percent positive replies on LinkedIn or 1.5 percent on email, or a full refund.