Jorge LewisDisclosure: GTM Bud is our product. We include it alongside competitors to give you a complete picture, and we call out its limitations honestly.
Persana AI pricing still ranks, still gets compared, and still shapes budgets: a free tier at 50 credits, an $85 Starter, a credit ladder climbing to a $600 Unlimited plan, one credit per email and ten per phone number. The most important fact about that ladder never makes the comparison pages: the platform it prices was sunset in early May 2026 after Persana’s team joined Rox. This guide decodes the final pricing record anyway, because the coverage that ranks for this keyword still sells the ladder as live. You get the tier table with named sources, the 10-credit phone math that repriced the same plan by channel mix, the 25 percent monthly billing premium, the reconciliation that explains most of the conflicting trackers, and what to budget for now that the checkout is gone.
We read pricing ledgers like this one as operators, not reviewers. Our parent agency, Referral Program Pros, has booked over 7,000 meetings across more than 4,000 outbound campaigns, and GTM Bud is that playbook turned into software, backed by a written guarantee: 5 percent positive replies on LinkedIn or 1.5 percent on email, or a full refund. Credit meters were a line item in plenty of those campaigns, which is why a ladder that ends in a sunset gets a full autopsy rather than a shrug.
One sourcing note before the numbers. Persana’s own site was not reachable from our research environment, and after the sunset there is no live pricing page to check regardless, so every figure below rests on named third-party coverage: ZoomInfo Pipeline’s Persana pricing overview and alternatives roundup, both published by a rival data vendor, coldreach.ai’s review, published by a rival outbound tool, Enrich.so’s directory review, published by a rival enrichment API, SyncGTM’s review and comparison table, and the SaaSworthy and aiagentsquare listings. Most of the detailed record is rival-published, we flag that provenance wherever we lean on it, and where sources disagree we print both figures rather than quietly picking one.
What did Persana AI pricing actually look like?
Persana AI’s final published ladder ran six tiers, per ZoomInfo Pipeline’s pricing overview, rival-published coverage captured in spring 2026: a Free plan at 50 credits a month, Starter at $85 a month with 24,000 credits a year, Growth at $151 a month on annual billing with 60,000 credits a year, Pro at $400 a month on annual billing with 216,000 credits a year, Unlimited at $600 a month on annual billing with 600,000 credits a year, and a custom Enterprise tier. Coldreach.ai’s review, also rival-published, prints the same annual ladder, and aiagentsquare’s 2026 review adds the billing split: Starter cost $68 a month on annual billing or $85 billed monthly. One credit bought one verified email and a phone number cost ten, per ZoomInfo Pipeline’s coverage. Every figure here is a third-party snapshot of a pricing page that no longer exists.
Here is the reported ladder in one table, with the disagreements printed in place.
| Plan | Reported price | Reported credits | Sources |
|---|---|---|---|
| Free | $0 | 50/mo; elsewhere printed as 50/yr or 50 total | ZoomInfo Pipeline (rival-published); SyncGTM table; one 2026 review |
| Starter | $68/mo annual, $85 monthly | 2,000/mo, 24,000/yr | coldreach.ai (rival-published); aiagentsquare; Enrich.so (rival-published) |
| Growth | $151/mo annual, $189 monthly | 60,000/yr; Enrich.so prints 10,000/mo and about 5,000/mo in two passages | ZoomInfo Pipeline, coldreach.ai vs Enrich.so, SaaSworthy |
| Pro | $400/mo annual; monthly disputed, $350 vs $500 | 216,000/yr; Enrich.so prints 50,000 | ZoomInfo Pipeline, coldreach.ai vs Enrich.so, SaaSworthy vs SyncGTM |
| Unlimited | $600/mo annual; SyncGTM prints $750 | 600,000/yr | ZoomInfo Pipeline (rival-published), coldreach.ai vs SyncGTM |
| Enterprise | Custom | Custom allocation | ZoomInfo Pipeline (rival-published) |
What climbed with the tiers was gating, not just allowance. Per ZoomInfo Pipeline’s coverage and SyncGTM’s table, credit rollover and the prompt library arrived at Starter, email sequencing integrations at Growth, CRM integrations and intent signals at Pro, and the Autopilot AI agents with built-in email sending sat on Unlimited under a fair-use policy. The agentic features that headlined Persana’s marketing lived at the top of a $600-a-month ladder, which matters when you compare it against what that same $600 buys elsewhere. We get there at the end.
Why did a phone number cost ten credits?
A Persana phone lookup cost 10 credits against 1 credit for a verified email, per ZoomInfo Pipeline’s rival-published pricing overview, and coldreach.ai’s review corroborates the exchange rate indirectly: it lists Starter at 24,000 yearly credits alongside 2,400 yearly phone lookups, a precise 10-to-1 ratio by our own division. That multiplier, not the sticker, set the real price of every tier. By our own arithmetic on the annual ladder, a Starter credit cost about 3.4 cents, so an email cost 3.4 cents and a phone number about 34 cents. Growth priced credits at about 3 cents, Pro at about 2.2 cents, and Unlimited at 1.2 cents, which put a phone number at roughly 30, 22, and 12 cents respectively. The same subscription supported wildly different lead volumes depending on whether your motion ran on inboxes or dials.
Run the channel-mix math and the spread gets dramatic, all of it our own arithmetic on the reported caps. An email-only team on Starter got the full face value: 2,000 enriched contacts a month. A team pulling one email plus one phone per lead spent 11 credits each, turning the same 2,000 credits into about 181 fully worked leads. A team grabbing a phone for every second lead averaged 6 credits and landed near 333. That is an 11x spread in leads per dollar on one plan, from one exchange rate, and it is the same structural story we worked through in our Prospeo pricing decode, which runs an identical 10-credit phone rate. The pattern is a category convention, not a Persana quirk: phone data costs vendors more to source and verify, so credit meters tax it at 10x, and any budget built on the sticker without the mix math is wrong by up to an order of magnitude.
How do the conflicting Persana AI price reports reconcile?
Mostly with one number: 20 percent. The trackers that look like they disagree are often printing different billing cycles of the same ladder, and the arithmetic that follows is our own. SyncGTM prints Starter at $85, Growth at $189, Pro at $500, and Unlimited at $750, while ZoomInfo Pipeline’s pricing overview and coldreach.ai print $68, $151, $400, and $600 on annual billing. Multiply each SyncGTM figure by 0.8 and you land on the other ladder almost exactly: $85 becomes $68, $189 becomes $151.20, $500 becomes $400, and $750 becomes $600. Even ZoomInfo disagrees with itself across two articles, printing Pro at $400 and Unlimited at $600 in its pricing overview but $500 and $750 in its alternatives roundup, and the same reconciliation explains it. The flip side: monthly billing ran about 25 percent above the annual rate, per ZoomInfo Pipeline’s coverage, and $85 against $68 is exactly that premium by our own division.
Three conflicts survive the reconciliation, and they are worth printing straight. First, the Pro monthly sticker: Enrich.so’s directory review and SaaSworthy both print $350, while SyncGTM and ZoomInfo’s alternatives roundup print $500, and those cannot be the same price in the same period. Second, the credit counts: ZoomInfo and coldreach.ai meter Growth at 60,000 credits a year, which is 5,000 a month, while Enrich.so prints 10,000 a month in one passage and about 5,000 in another, and prints Pro at 50,000 credits against the 216,000-a-year reading everywhere else. Third, the free tier’s cadence: 50 credits a month per ZoomInfo, 50 total per SyncGTM’s table, 50 a year per another 2026 review. One more correction from our own verification: a claim circulating in keyword trackers that Persana sold extra credits at a 25 percent premium does not appear in any named source we found. The 25 percent figure in the record is the monthly-versus-annual billing premium, and the only overage detail published is that additional credits could be bought with no per-credit price listed, per ZoomInfo Pipeline’s summary. When a pricing record wobbles this much across motivated observers, the page was moving, and in Persana’s case it was moving toward a door.
Can you still buy Persana AI at these prices?
No, and that is the finding that outranks every number above it. Persana announced in spring 2026 that its team is joining Rox, in its own post titled Exciting News: Our Next Chapter, and the standalone platform was sunset in early May 2026 after a roughly 30-day export window, per the Cleanlist verified changelog of 2026 B2B data tool shutdowns. The announcement date wobbles slightly across the record, with the 2026 coverage split between early April and May, but every source agrees on the outcome: the credit ladder decoded above has no checkout behind it. Contrary Research’s report on Rox describes where the team and technology went, a platform positioned for larger revenue teams rather than the self-serve operators Persana priced for.
That makes the live question a migration question, and we keep the full migration map in our Persana AI alternatives guide: Clay for the waterfall workbench, Apollo for database plus sequences, ZoomInfo for the enterprise data layer, and the rest of the field by the job Persana was hired for. The pricing autopsy still earns its place, though, because the ladder is a template the whole category uses. If you are evaluating any credit-metered enrichment tool today, the questions this ledger teaches are the ones to ask at the next checkout: what does a phone cost against an email, what does the annual discount really buy, does the free tier reset, and which features sit above which rung. The vendor changed. The meter did not.
What the credit meter never covered
Persana’s meter stopped at enriched records, and everything that turns a record into a reply lived outside it. The platform ran waterfall enrichment across 75 or more data sources, per Enrich.so’s rival-published review, and we explain why that mechanism lifts find rates in our guide to what waterfall enrichment is. But a found contact is the cheapest input in outbound. The targeting that decides who gets enriched, the copy, the sending infrastructure, and the follow-ups all needed separate tools, and Persana never offered native LinkedIn DM automation at any tier, as we documented in the alternatives guide. Based on data from over 4,000 outbound campaigns run by our parent agency, Referral Program Pros, targeting and message quality move reply rates far more than which vendor found the email, so the metered part of the stack was never where results were won. Operators who want to keep operating a data layer should pick a successor from our B2B data providers comparison or the Clay alternatives for lead enrichment field.
GTM Bud sits on the other side of that boundary, as a full AI outbound sales tool rather than a meter. You define your ideal customer profile, and the platform researches matching prospects, sources and verifies contact data inside each campaign, writes personalized messages from the playbooks our agency runs, and executes coordinated LinkedIn and email sequences through to booked meetings, with every campaign carrying the guarantee stated at the top. The honest limitation is the mirror image: there is no credit to buy, no browsable database, and no raw data export, so a team that only needs contacts for a stack it already runs should buy a finder instead. The relevant decode is in the units. A credit meter prices inputs and transfers the volume risk to you; an outcome guarantee prices replies and keeps the risk on the vendor.
Frequently asked questions about Persana AI pricing
Can you still buy Persana AI?
No. Persana announced in spring 2026 that its team is joining Rox, and the standalone platform was sunset in early May 2026 after a roughly 30-day export window, per the Cleanlist verified changelog and multiple 2026 reviews. The pricing pages that still rank describe a checkout that no longer exists. Former customers were pointed toward Rox, which Contrary Research describes as a platform for larger revenue teams, so most small-team Persana users are shopping for a replacement rather than a renewal.
Does Persana AI have a free plan?
It did, and the record disagrees on its cadence. ZoomInfo Pipeline, a rival data vendor, prints 50 credits per month with no rollover, enough for 50 email lookups or 5 phone lookups at the published rates. SyncGTM’s table prints the same 50 credits as a total allowance, and another 2026 review prints 50 credits per year. Whatever the cadence was, the free tier was an accuracy spot check rather than a sourcing program, and after the May 2026 sunset the question is historical.
How many credits did a phone number cost on Persana AI?
Ten credits, against one credit for a verified email, per ZoomInfo Pipeline’s rival-published pricing coverage. Coldreach.ai’s review, also published by a competitor, corroborates the rate indirectly: it lists Starter at 24,000 yearly credits and 2,400 yearly phone lookups, exactly a 10-to-1 exchange by our own division. By the same arithmetic, a phone number cost about 34 cents on Starter annual billing and about 12 cents on Unlimited.
Did Persana AI credits roll over?
Reportedly yes, on paid plans. SyncGTM’s comparison table marks rollover as available on Starter and above, and coldreach.ai’s review lists credit rollover among Starter features, while ZoomInfo Pipeline’s coverage states the Free plan had no rollover and reset monthly. We found one unattributed claim of a rollover cap at twice the plan limit, but no named source prints that cap, so treat it as unverified. Annual plans were metered in yearly pools, which softens the reset the way upfront annual credits usually do.
What is the best Persana AI replacement after the Rox deal?
It depends on which piece of Persana you used: Clay for the waterfall workbench, Apollo for database plus sequences at a published per-seat price, ZoomInfo for the enterprise data layer. If the goal was always booked meetings rather than a meter to operate, GTM Bud’s AI SDR for small business runs sourcing, enrichment, copy, and coordinated LinkedIn plus email sending as one done-for-you service, backed by a written guarantee of 5 percent positive replies on LinkedIn or 1.5 percent on email, or a full refund.
Budget for replies, not for a ladder that led nowhere
The Persana AI pricing decode reduces to three findings. First, the record is more consistent than it looks: the $68, $151, $400, and $600 annual ladder and the $85, $189, $500, and $750 monthly ladder are the same prices separated by a 20 percent annual discount, by our own arithmetic, with the genuine conflicts limited to the Pro monthly sticker, the mid-ladder credit counts, and the free tier’s cadence. Second, the meter was the real price: one credit per email and ten per phone meant the same plan covered 2,000 contacts or 181 depending on channel mix. Third, none of it is purchasable, because the platform was sunset in May 2026 when the team joined Rox, which turns every Persana pricing page still ranking into a museum label. The useful question left is what the budget should buy instead. If the answer is a data layer, the successor tools are decoded in the guides linked above. If the answer is meetings, note what the top of Persana’s ladder cost: $600 a month for 600,000 credits and agentic features on a platform that no longer exists. Done-for-you outbound from GTM Bud prices the other unit at the same sticker: $600 a month per connected LinkedIn account with 1,000 leads included, a 14-day trial, automated lead generation running underneath every campaign, and the written guarantee, 5 percent positive replies on LinkedIn or 1.5 percent on email, or a full refund. One $600 bought credits. The other buys accountability for what the credits were always for.