Jorge LewisDisclosure: GTM Bud is our product. We include it alongside competitors to give you a complete picture, and we call out its limitations honestly.
Relevance AI pricing in 2026 is two meters and a disappearing menu. The meters: Actions, which count every step an agent takes and cost a reported $80 per 1,000 once your allowance runs out, and Vendor Credits, which pass model costs through at a reported $20 per 10,000, per 2026 breakdowns from GetMacha and Automation Atlas. The menu: a Pro plan at a reported $29 per month and a Team plan at $349, which newer coverage says you may no longer be able to buy at all, because the vendor’s public pricing page reportedly now shows a single Enterprise talk-to-sales plan. This guide decodes the meters, prints the contradictions between sources instead of papering over them, and runs the honest math on what building your own AI BDR here costs against having the pipeline handled.
We price outbound for a living. Our parent agency, Referral Program Pros, has run more than 4,000 outbound campaigns and booked over 7,000 meetings for clients, and we built GTM Bud on that playbook, backed by a guarantee: 5 percent positive replies on LinkedIn or 1.5 percent on email, or a full refund. Guaranteeing a reply rate forces you to cost every link in the chain between a subscription and a booked meeting, so that is how we read an agent platform’s meter: by what a working outbound motion burns per month, not by the sticker on the smallest plan.
A sourcing note first. Relevance AI’s own site was not directly reachable from our research environment, so every figure here rests on named third-party coverage: GetMacha, Automation Atlas, ColdIQ, Lindy, eesel, Coworker, UsagePricing, Reply.io, and 11x, several of which sell competing products, as do we. Where sources conflict, and on this vendor they conflict more than usual, we print both versions with dates. Verify every number on a live checkout page or sales call before you commit.
What are Relevance AI’s pricing plans in 2026?
Relevance AI’s reported 2026 menu has two self-serve tiers plus custom rungs. Pro costs $29 per month, or $19 on annual billing, with 2,500 Actions and $20 in Vendor Credits included, and Team costs $349 per month, or $234 annual, with 7,000 Actions, $70 in Vendor Credits, 5 build users, and 45 end users, per 2026 pricing breakdowns from GetMacha, ColdIQ, Lindy, and eesel. A Free tier with 200 Actions per month appears in some 2026 coverage and is reported retired for new signups in newer coverage, a dispute we unpack below. Above Team sits a custom-priced Enterprise plan, and Bosh, the packaged AI BDR agent, is sold as a separate custom-quote plan, per Reply.io’s 2026 review. Every tier shares the same two meters: Actions for what agents do, Vendor Credits for the model costs underneath.
| Plan | Monthly (reported) | Annual, effective (reported) | Actions/mo | Vendor Credits/mo | Status per 2026 coverage | Sources |
|---|---|---|---|---|---|---|
| Free | $0 | n/a | 200 | Small one-time allowance | Disputed: retired per GetMacha, still in docs per Automation Atlas | GetMacha, Automation Atlas |
| Pro | $29 | $19/mo | 2,500 | $20 | In docs; absent from public pricing page | GetMacha, ColdIQ, Lindy, eesel |
| Team | $349 | $234/mo | 7,000 | $70 | In docs; absent from public pricing page | GetMacha, ColdIQ, Lindy |
| Business (legacy) | $599 | Not reported | 300,000 legacy credits | Pre-2025 model | Retired; still circulating in older guides | Lindy, archived vendor page |
| Enterprise | Custom | Custom | Custom | Custom | The only plan on the public pricing page, reportedly | Coworker, Automation Atlas |
| Bosh (AI BDR) | Custom quote | Custom quote | Runs on platform meters | Runs on platform meters | Quote-based, no published figure | Reply.io |
One reading note for that table. The $599 Business tier with 300,000 monthly credits belongs to the pricing generation before September 2025, when the platform metered everything in one credit pool; it survives on an archived vendor pricing page and in older guides such as Lindy’s. Any Relevance AI figure quoted in plain credits rather than Actions and Vendor Credits predates the current model, which is the fastest staleness test this vendor’s coverage allows.
How do Actions and Vendor Credits actually bill you?
Relevance AI bills on two meters that move independently. An Action is one step an agent or tool executes: a prompt run, a tool call, an enrichment lookup. Plans include a monthly allowance, a reported 2,500 on Pro and 7,000 on Team, and extra Actions cost a reported $80 per 1,000, per GetMacha’s 2026 breakdown and Automation Atlas’s 2026 guide. Vendor Credits are the second meter: they pass the underlying model costs through at cost rather than marking them up, with a reported $20 in credits included on Pro, $70 on Team, and top-ups at $20 per 10,000, per the same sources and ColdIQ’s coverage of the September 2025 change that introduced the split. The design is honest, and paid plans reportedly allow your own API keys. The risk is arithmetic: an outbound agent runs many Actions per prospect, every day, and the overage rate is several times the included rate.
Here is that arithmetic, and the division is ours, not any source’s. An included Pro Action costs about $0.0116 at the $29 monthly price, an included Team Action about $0.05, and an overage Action $0.08. Suppose a modest outbound agent spends five Actions per prospect: find, enrich, draft, send, log. Working 1,000 prospects in a month is 5,000 Actions, double the Pro allowance, so the overage alone adds $200 to a $29 plan. On Team the same workload fits, but the next thousand prospects do not. The meter is not a gotcha; it is a usage bill. But outbound is precisely the always-on, high-repetition workload where metered platforms surprise people, which is why our AI SDR pricing guide treats quoted platform fees as the floor of the category, never the total.
Does Relevance AI still sell self-serve plans at all?
This is the question 2026 coverage cannot agree on, so here is the record, source by source, with dates.
- Coworker’s 2026 review, describing the public pricing page as loaded in August 2026, reports a single Enterprise tier, zero dollar amounts, and one call to action: talk to sales.
- Automation Atlas’s 2026 guide reports the same Enterprise-only public page, but also reports the documentation still listing a Free tier at $0 with 200 Actions per month and Pro and Team plans alongside the $80 and $20 top-up rates.
- GetMacha’s breakdown, which it marks as checked on September 19, 2026, prices Pro at $29 or $19 annual and Team at $349 or $234 annual, while reporting the Free plan retired and closed to new signups.
- UsagePricing states it verified Pro from $19 per month, Team from $234, and the $80 per 1,000 Action and $20 per 10,000 Vendor Credit top-ups against the official pricing docs on July 14, 2026.
- Our own Relevance AI Bosh review, published August 28, 2026, relayed ColdIQ and Lindy coverage listing all four tiers, Free included, which matched the record at that time.
Read together, the most likely story is a vendor mid-shift from self-serve to sales-led: the marketing page already says Enterprise only, the docs still carry the self-serve grid, and the free rung went first. We cannot confirm that story from here, and no source prints it outright. What you can act on is the test: if the signup flow offers you Pro or Team at the reported prices, the self-serve era still breathes; if every path ends at a demo form, you are negotiating an Enterprise contract for what was a $29 product a year earlier, and the quote deserves the same scrutiny as any other sales-led AI SDR deal.
What does building your own AI BDR on Relevance AI really cost?
Four layers, and the subscription is the smallest. Layer one is the platform plan, a reported $29 to $349 per month if self-serve still exists, custom if it does not. Layer two is the meter: daily outbound volume at five-plus Actions per prospect, priced above. Layer three is everything the platform does not include: a 2026 guide from rival vendor 11x reports no native LinkedIn automation and no built-in prospect database, so channel tooling and data subscriptions are separate purchases, and the packaged Bosh agent is its own custom quote, per Reply.io’s 2026 review. Layer four is the one no invoice shows: the operator. Someone on your team builds the agent, wires the data, watches the credit burn, and tunes the drafts. That person has a market name, and if you are deciding whether this build is your job or a product’s job, start with what an AI SDR actually does before pricing either path.
There is a middle path worth naming, because it is cheaper than both: if you already pay for a general AI assistant, a connector can give it hands on an outreach platform, a setup we walk through in our AI SDR alternative comparison. And there is the handled path, which is ours. Based on data from over 4,000 outbound campaigns run by our parent agency, Referral Program Pros, the work that moves reply rates is targeting, copy, and follow-up discipline, not the machinery that executes them, which is why GTM Bud sells the executed motion rather than the toolkit.
| Cost layer | Build on Relevance AI (as reported in 2026 coverage) | GTM Bud |
|---|---|---|
| Platform or subscription | $29 to $349/mo reported, or custom Enterprise; Bosh quote on top | $600/mo per connected LinkedIn account |
| Usage metering | $80 per 1,000 extra Actions, $20 per 10,000 Vendor Credits, per GetMacha | Roughly 1,000 leads contacted included, no per-action meter |
| Prospect data | Not built in, per 11x’s 2026 guide; bring your own subscription | Sourcing included |
| LinkedIn channel | No native automation, per 11x’s 2026 guide; vendor materials claim it | LinkedIn-first sending, coordinated with email |
| Operator | Your builder’s hours, unbudgeted | Handled; you approve targeting and messaging |
| Risk holder | You, across every layer | Guarantee: 5% positive replies on LinkedIn, 1.5% on email, or refund |
The honest limitation on our side of that table: GTM Bud is not a platform. You cannot build a support agent, a research workflow, or a custom integration with it, and a team that employs a builder and wants to own its machinery may rightly prefer Relevance AI’s flexibility. The full fit question, including where the platform genuinely earns its reputation, is the subject of our Relevance AI Bosh review; how we stack against agent-style tools generally is on our AiSDR alternative page.
Frequently asked questions about Relevance AI pricing
Does Relevance AI still have a free plan?
The 2026 record conflicts. GetMacha, in coverage checked September 19, 2026, reports the Free plan retired and closed to new signups; Automation Atlas reports the docs still listing a Free tier with 200 Actions per month; earlier 2026 coverage from ColdIQ and Lindy listed it as available. The public pricing page reportedly shows only an Enterprise talk-to-sales plan, per Coworker and Automation Atlas. Treat the free tier as unconfirmed until you see a working signup.
How much does an Action cost on Relevance AI?
Between roughly 1.2 cents and 8 cents, and that range is our own division, not a published rate. At the reported $29 monthly Pro price with 2,500 Actions, per GetMacha and ColdIQ, an included Action costs about $0.0116; at the reported $349 Team price with 7,000 Actions, about $0.05. Past the allowance, extra Actions run a reported $80 per 1,000, or $0.08 each, per GetMacha and Automation Atlas, several times the included rate.
What are Vendor Credits on Relevance AI?
Vendor Credits are the second meter in Relevance AI pricing: a balance that passes underlying model costs through at cost instead of marking them up, introduced in the September 2025 pricing change reported by ColdIQ. Plans reportedly include $20 in monthly credits on Pro and $70 on Team, with top-ups at $20 per 10,000 credits, per GetMacha and Automation Atlas, and paid plans reportedly allow your own API keys. Honest metering, but heavy workloads bill on both meters at once.
How much does Bosh, the Relevance AI BDR, cost?
No public price exists. Bosh is sold as a custom plan with quote-based pricing, per Reply.io’s 2026 review, and no third-party source we found publishes a reliable figure. The platform subscription is only part of the spend: 11x’s 2026 guide reports no native LinkedIn automation and no built-in prospect database, so data and channel tooling bill separately. Get the quote, the included channels, and the expected monthly Action burn in writing.
Is Relevance AI cheaper than a done-for-you outbound service?
The sticker can be, and it hides the operator. A reported $29 to $349 per month buys the platform, per GetMacha and ColdIQ, but a working motion still needs data, channel tooling, and a person who builds and tunes the agent, plus a custom-quoted Bosh on top. An AI SDR for small business like GTM Bud costs $600 per month per connected LinkedIn account with roughly 1,000 leads contacted included, runs sourcing through follow-up, and carries a guarantee of 5 percent positive replies on LinkedIn or 1.5 percent on email, or a full refund.
Price the meters, then price the meetings
Decoded, Relevance AI pricing is an honest pair of meters attached to a menu in motion: a reported $29 Pro and $349 Team with Actions and pass-through Vendor Credits underneath, overages at $80 per 1,000 Actions that punish exactly the daily volume outbound requires, a free tier the sources cannot agree still exists, a $599 Business tier that exists only in stale guides, and a public pricing page that reportedly now says nothing but talk to sales. If your team employs the builder, verify the live signup flow, budget the overage math above, and the platform may fit you well. If what you are actually buying is pipeline, count all four cost layers before comparing stickers. Across the 4,000-plus campaigns our agency has run, the machinery was never the hard part; targeting, copy, and follow-up were. If booked meetings are the point, start with GTM Bud’s done-for-you outbound: $600 per month per connected LinkedIn account, roughly 1,000 leads contacted included, a 14-day trial, and the guarantee that closes the loop: 5 percent positive replies on LinkedIn or 1.5 percent on email, or a full refund.