Jorge LewisDisclosure: GTM Bud is our product. We include it alongside competitors to give you a complete picture, and we call out its limitations honestly.
Luna AI pricing in 2026 depends on which tracker you trust. Software Advice and GetApp list a $99 starting price, fitgap’s plan table shows a ladder from $120 to $1,500 per month on monthly billing, and Woodpecker’s review prints tiers from $300 up to $2,083.33 with the verdict that Luna is very expensive compared to most competitors. That is a spread of roughly 21 to 1 across named sources, close to an order of magnitude, for one self-serve AI cold email tool. Most of the spread decodes: the odd-cents figures are annual rates printed as monthly stickers, tier names drifted between page snapshots, and the whole ladder compresses into one number, a price per contacted lead between $0.25 and $0.40. This guide decodes the ladder, the credit meter, the conflicting figures, and what the credits still leave on your desk.
We read opaque pricing pages for a living. Our parent agency, Referral Program Pros, has run more than 4,000 outbound campaigns and booked over 7,000 meetings for clients, and we built GTM Bud on that playbook, backed by a written guarantee: 5 percent positive replies on LinkedIn or 1.5 percent on email, or a full refund. Pricing a guarantee forces you to cost every tool by what a positive reply costs after the meter runs, so that is the lens for every number below.
A sourcing note first. Luna’s own site was not directly reachable from our research environment, so every figure here rests on named third-party coverage, and the provenance deserves flags: Woodpecker, Dropcontact, and Success.ai all publish Luna coverage while selling competing outbound tools, and this article sits on the competing side too. Where sources conflict, we print both versions with dates. Verify every number at checkout.
What are Luna AI’s pricing tiers in 2026?
Luna AI’s 2026 ladder, as fitgap’s plan table and The AI Reports’ comparison grid print it, runs five rungs: a forever-free plan with 100 lead suggestions and 25 email credits per month, Starter at $120 per month for 300 leads, Starter Plus at $360 for 1,000, Premium at $825 for 2,500, and Ultimate at $1,500 for 5,000. Annual billing drops those stickers to $100, $300, $687.50, and $1,250 per month, which are the exact plan prices Luna’s own help center post lists. Every tier reportedly includes unlimited team seats, a structure we relayed from the same help center in our August 2026 alternatives guide. One rung exists only in older coverage: Woodpecker’s review snapshot carries a 10,000-lead plan at $2,083.33 per month that no current tracker we checked still lists. Treat the round numbers as monthly stickers and the odd-cents figures as annual math.
| Plan | Monthly (reported) | Annual, effective (reported) | Lead cap/mo (reported) | Sources |
|---|---|---|---|---|
| Free | $0 | n/a | 100 leads, 25 email credits | toolsforhumans, Woodpecker |
| Starter | $120 | $100 | 300 | fitgap, The AI Reports |
| Starter Plus | $360 | $300 | 1,000 | fitgap, Retague, Woodpecker |
| Premium | $825 | $687.50 | 2,500 | fitgap, The AI Reports |
| Ultimate | $1,500 | $1,250 | 5,000 | The AI Reports, Luna help center |
| 10,000 rung | $2,500 (implied) | $2,083.33 | 10,000 | Woodpecker snapshot only |
Two naming caveats belong next to that table. First, tier names drift between snapshots: fitgap and The AI Reports attach Starter to the 300-lead rung, while Woodpecker’s review and Retague’s 2026 review both call the 1,000-lead price point the cheapest or Starter plan, so the same dollar figure can wear two names depending on when the page was captured. Second, the cap itself is described as leads per month by fitgap and as emails per month by Retague, which lists 1,000 emails at $360. On a tool that drafts one personalized email per suggested lead the two readings mostly converge, but if follow-ups draw from the same allowance the effective cap shrinks, and no source we found settles that term. Ask it directly before paying.
Why do published Luna AI prices disagree by an order of magnitude?
Published Luna AI prices disagree because most trackers copied different columns of the same pricing page at different times, and our own multiplication reconciles almost all of it. The annual figures $100, $300, $687.50, $1,250, and $2,083.33 are exactly ten twelfths of the monthly stickers $120, $360, $825, $1,500, and $2,500, the standard two-months-free annual discount. Luna’s own help center post lists the annual column as its plan prices, which seeds the mislabel downstream: a tracker that copies the help center prints $687.50 as a monthly price, while one that copies the checkout toggle prints $825. Here is the remaining disagreement, source by source, with our reading of each.
- Software Advice and GetApp list a $99 starting price. No version of the ladder contains a $99 rung; one dollar below the $100 annual Starter rate, it reads to us like a rounded or stale copy of that rate, an inference of ours, not a claim either directory makes.
- Woodpecker’s review, first published in 2025 and written by a rival cold email vendor, prints $300, $687.50, $1,250, and $2,083.33 at caps of 1,000, 2,500, 5,000, and 10,000 leads, with $300 named the cheapest paid plan. Every figure matches the annual column, and the 10,000-lead rung appears in no current tracker, so we read it as an annual-rate snapshot of an older, larger ladder. Its verdict stands on its own terms: very expensive compared to most competitors.
- TechLaugh’s March 2026 listing and Success.ai’s page both say from $150 per month. That figure matches no rung of any ladder version we found, monthly or annual, so we dropped it as unplaceable and cite it only as evidence of the spread.
- Dropcontact, a rival data vendor, describes a $100 plan covering 250 emails and a free tier of 150 credits, conflicting with fitgap on both counts. We print it for completeness and weight it least, given the age signals on the page.
- Our own August 2026 Luna.ai alternatives guide relayed the help center caps of 300 to 5,000 leads per month and a free plan described by its 25 email credits, consistent with fitgap’s table and with the fuller free-plan description, 100 leads plus 25 credits, that toolsforhumans and Woodpecker report.
The decoding rule that falls out: when a Luna figure looks odd, multiply it by twelve tenths. If the result is a round sticker, you are looking at an annual rate in a monthly costume. Figures that fail that test, like the $99 and the $150, are probably just old.
What does Luna AI actually cost per email?
Luna AI costs between $0.25 and $0.40 per email, a range a beehiiv-hosted products newsletter and LogicWeb’s 2026 listing both report, and our own division shows the range is just the ladder restated. Take each monthly sticker over its lead cap: $120 over 300 leads is $0.40, $360 over 1,000 is $0.36, $825 over 2,500 is $0.33, $1,500 over 5,000 is $0.30, and the retired 10,000-lead rung at an implied $2,500 lands on $0.25. Those divisions are our own arithmetic, not a published rate card. The range also holds only at full utilization: a Starter subscriber who contacts 100 leads in a month paid $1.20 each, three times the sticker rate. Per-lead pricing means every unused credit quietly raises the price of the ones you used, and the unused credits are the rule, not the exception, in a tool you operate yourself.
That meter shape matters more than the sticker. Cold email works on consistent volume held over months, and a price that ticks up with every contacted lead pushes operators to send less at exactly the moment they should hold steady. Based on data from over 4,000 outbound campaigns run by our parent agency, Referral Program Pros, reply rates reward teams that keep volume stable while iterating targeting and copy, which is the opposite behavior from what a per-lead meter encourages. If the drafting is what draws you to Luna, it helps to understand how an AI cold email writer works under the hood, because the drafting layer is the most commoditized part of the stack; our roundup of the best AI tools for crafting personalized cold emails compares that layer across price points from $37 flat fees to per-lead meters like this one.
What does Luna AI pricing not buy you?
A credit buys a suggested lead and a drafted email, and the rest of the outbound motion stays yours. In 2026 coverage Luna remains email-only, a limitation our alternatives guide documents in detail: there is no LinkedIn channel at any price, so the ladder caps out at $1,500 per month without touching the channel where, across our agency’s campaign data, the strongest positive reply rates come from. The operating work stays yours too: targeting strategy, list judgment, reply handling, and deliverability hygiene are not in the credit. The third-party reads reinforce the gap. toolsforhumans’ 2026 review rates the tool 3.0 out of 5 and notes there is no public evidence from other SDRs that it lifts reply rates, recommending the free tier to test reply rates yourself before paying. Retague’s 2026 review calls price the main barrier. If you want the drafting inside a system that also runs the campaign, an AI cold email writer built into a done-for-you motion prices the outcome instead of the draft, and our AI SDR pricing breakdown maps what that category costs across vendors, including GTM Bud at $600 per month per connected LinkedIn account with roughly 1,000 leads contacted included.
Frequently asked questions about Luna AI pricing
Does Luna AI have a free plan?
Yes, and its contents depend on who describes it. The most consistent 2026 description, from toolsforhumans and Woodpecker’s review, is a forever-free plan with 100 lead suggestions and 25 email credits per month, no card required. NextGenTools describes the free version as 25 emails per month, and Dropcontact, a rival vendor, describes 150 free credits. The 100-leads-plus-25-credits reading fits the most sources, but confirm on signup.
Does Luna AI charge per seat?
Reportedly no. Every tier includes unlimited team seats, per the plan structure in Luna’s own help center as we relayed it in our August 2026 alternatives guide. That makes the lead cap, not headcount, the only meter that matters: five users sharing a 1,000-lead Starter Plus plan pay the same $360 per month as one, per fitgap’s 2026 table. It is one of the few genuinely generous terms on the ladder.
Why do some review sites show Luna AI starting at $99?
Most likely because they copied the annual rate. fitgap’s 2026 table lists Starter at $120 monthly or $100 billed annually, and Software Advice and GetApp both list $99 as the starting price. Reading $99 as a rounded or stale copy of the $100 annual rate is our own inference, but no ladder version we found contains a $99 rung, while Woodpecker’s review calls $300 the cheapest paid plan, matching the annual rate of the 1,000-lead tier.
Is there an annual discount on Luna AI?
Yes, and it explains most of the confusion in print. fitgap’s 2026 table shows both columns, $120 or $100 for Starter through $1,500 or $1,250 for Ultimate, and our own multiplication confirms every annual figure is exactly ten twelfths of its monthly sticker, the standard two-months-free pattern. The odd-cents prices cited as monthly stickers, like $687.50 and $2,083.33, are annual rates wearing monthly labels.
Is Luna AI expensive compared to alternatives?
Woodpecker’s review, written by a rival vendor, concludes Luna is very expensive compared to most competitors, and the per-lead math explains why: $0.25 to $0.40 per contacted lead by our own division, while flat-fee senders charge fixed monthly rates however much you send. The other comparison is against having the work done: done-for-you outbound from GTM Bud runs sourcing through follow-up at $600 per month per connected LinkedIn account, roughly 1,000 leads contacted included, with a guarantee of 5 percent positive replies on LinkedIn or 1.5 percent on email, or a full refund.
Price the credits, then price the replies
Decoded, Luna AI pricing is one ladder photographed badly: $120 to $1,500 per month on monthly billing for 300 to 5,000 leads, an annual column at exactly ten twelfths of those stickers that keeps getting reprinted as monthly prices, a retired 10,000-lead rung surviving only in Woodpecker’s snapshot, and a $99-to-$150 fog of directory figures that match no rung at all. The honest per-unit summary is $0.25 to $0.40 per contacted lead at full utilization, by our own division, for a tool that drafts and sends email while the targeting, the replies, and the entire LinkedIn channel stay your job. Verify the live page before paying, because every figure here is third-party reported. Then run the only arithmetic that matters: total monthly cost divided by positive replies. Across the 4,000-plus campaigns our agency has run, that quotient is decided by targeting, copy quality, and follow-up discipline, not by whose meter drafted the first email. If the replies were always the point, start with a cold email automation tool that runs the whole motion for you: GTM Bud costs $600 per month per connected LinkedIn account, roughly 1,000 leads contacted included, with a 14-day trial and the guarantee that closes the loop: 5 percent positive replies on LinkedIn or 1.5 percent on email, or a full refund.