Jorge LewisDisclosure: GTM Bud is our product. We include it alongside competitors to give you a complete picture, and we call out its limitations honestly.
Kaspr pricing looks like the simplest sticker in the contact-data category: a free Chrome extension, a $49 seat, unlimited emails. The 2026 reality is a split meter behind that seat. B2B emails are unlimited on paid plans, but phone numbers, personal direct emails, and exports each draw from separate annual allocations, so two teams paying the same $49 can get wildly different value depending on which credit type their workflow burns. This guide decodes the reported figures plan by plan, runs the per-credit math ourselves, and prints every place the named sources disagree.
We price these tools from the operator side. Our parent agency, Referral Program Pros, has run more than 4,000 outbound campaigns and booked over 7,000 meetings for clients, and we built GTM Bud on that same agency playbook, backed by a reply-rate guarantee: 5 percent positive replies on LinkedIn or 1.5 percent on email, or a full refund. Contact data is a line item in every one of those campaigns, so split-credit meters like Kaspr’s are a cost we have paid down many times. If you are deciding whether to keep Kaspr at all, our Kaspr alternatives roundup maps the exits. This article is for the buyer decoding the meter itself.
One honest note on sourcing before the numbers. Kaspr’s own pricing page and Cognism’s site could not be fetched directly from our research environment, so every figure here rests on named third-party 2026 coverage found via search, cross-checked against the figures we verified for our earlier Kaspr comparisons. Provenance matters: several of the most detailed Kaspr pricing guides are published by rivals, with FullEnrich, Derrick, and ZoomInfo all running Kaspr pricing or review pages while selling competing data products. Consistent figures across motivated observers lend credibility without amounting to an audit, so treat everything below as a snapshot and verify the live checkout page before budgeting.
How much does Kaspr cost in 2026?
Kaspr pricing in 2026 spans four plans: Free, Starter, Business, and Organization. Third-party 2026 guides from Leadhaste, Landbase, and FullEnrich put Starter at $49 per user per month on annual billing, Business at $79, and Organization at roughly $99 to $102 and up, with a free tier underneath. Monthly billing costs about 25 percent more, with Leadhaste recording Starter at $65 per month when billed monthly. The defining mechanic is the credit split: paid plans grant unlimited B2B email reveals, per Kaspr pricing-page copy and help-center documentation, while phone numbers, personal direct emails, and exports each draw from separate metered allocations. FullEnrich’s 2026 breakdown lists Starter at 1,200 phone credits and 60 direct email credits per year, which is why the same $49 seat prices an email-led motion and a phone-led motion completely differently. Every figure is a reported snapshot, so verify the live page at checkout.
Here is the reported 2026 map in one table.
| Plan | Annual billing price | Monthly billing | Reported credit allocation | Source |
|---|---|---|---|---|
| Free | $0 | $0 | 5 phone, 5 direct email, 10 export/mo; B2B emails disputed | Kaspr help center, FullEnrich |
| Starter | $49/user/mo | $65/user/mo per Leadhaste | 1,200 phone, 60 direct email, 3,000 export per year | FullEnrich, Kaspr help center |
| Business | $79/user/mo; Landbase says up to $99 | Roughly +25 percent | Unlimited B2B emails; phone and direct email split disputed | FullEnrich, LaGrowthMachine |
| Organization | $99 to $102+/user/mo, sources split | Annual only, per Tekpon | Custom, higher allocations, minimum 5 licenses per Tekpon | Tekpon, FullEnrich |
Two cells in that table say “disputed” for a reason. The next section prints each disagreement with both attributions, because how you resolve them changes the bill.
Why do the guides disagree about Kaspr’s stickers?
Because the billing mode moves the number, and different guides quote different modes. On the Business tier, FullEnrich and LaGrowthMachine both report $79 per user per month, while Landbase’s 2026 guide runs the range up to $99. Derrick’s euro-denominated breakdown suggests both are quoting the same page: it lists Business at 79 euros per month on annual billing and 99 euros on monthly billing. Read that way, $79 is the annual sticker and $99 is the monthly one, but we print the disagreement rather than certify our own reading of it.
The Organization tier splits the same way. FullEnrich reports Organization starting at $102 and up with custom pricing, while Tekpon lists it at $99 per license per month, billed annually only, with a minimum of 5 licenses. Whichever sticker applies, the five-license floor is the real number: it puts the cheapest reported Organization contract near $5,940 to $6,120 per year by our own multiplication, which is no longer an impulse buy for a small team.
The deepest disagreement sits inside Starter’s credit split. FullEnrich and Kaspr help-center documentation, as indexed in search results, list Starter at 1,200 phone credits and 60 direct email credits per year. LaGrowthMachine’s 2026 review reports the mirror image: 1,200 direct email credits and 60 phone credits. Those two readings describe opposite products, one phone-heavy and one email-heavy, and we carry both rather than resolve them. If your outbound motion calls prospects, this single disputed cell is the difference between a workable plan and a starved one, so confirm the split on the live checkout page before you sign anything.
The credit split that decides your real bill
Run the arithmetic on the phone-heavy reading and the cheap seat gets specific. All of the following division is our own arithmetic on reported figures. Starter at $49 per month on annual billing is $588 per year; over the 1,200 phone credits FullEnrich reports, that is about 49 cents per phone credit. On monthly billing at Leadhaste’s $65 sticker, the same allocation costs $780 per year, about 65 cents per credit. Business at $79 per month is $948 per year, and against the 2,400 annual phone credits that Kaspr help-center documentation lists for that tier, it works out to roughly 40 cents per credit. The Organization floor Tekpon reports, five licenses at $99 each, buys the deepest allocations, but no named source prints those credit totals, so its per-credit rate cannot be computed from public coverage.
A credit is not a conversation, though. LaGrowthMachine’s 2026 review places Kaspr phone accuracy at 50 to 65 percent, stronger for European numbers than US ones, and its email accuracy at 75 to 80 percent. Divide the credit price by the hit rate and a phone number that actually connects costs roughly 75 cents to a dollar on Starter, by our own arithmetic. Meanwhile the 60 direct email credits FullEnrich reports on Starter amount to 5 personal email reveals per month, effectively a rounding error next to the unlimited B2B email allowance.
That is the decoded insight most Kaspr pricing summaries skip: “unlimited” describes exactly one of the four credit types. An email-led team gets a genuinely generous deal, paying near-zero marginal cost per B2B address. A phone-led team is buying a metered calling list at 40 to 65 cents per attempt with no rollover, since Leadhaste reports that unused Kaspr credits do not carry forward. Same seat price, opposite economics, and the Kaspr vs Lusha matchup turns on the same channel-mix question from the other direction.
The free plan export trap
Kaspr’s free tier is one of the better trial offers in the category, with one sharp edge. Kaspr help-center documentation grants 5 phone credits, 5 direct email credits, and 10 export credits per month, and Kaspr pricing-page copy advertises unlimited B2B emails on the free plan. The sources disagree on that last part: Joinsecret and LaGrowthMachine both report the free tier’s B2B emails as 15 credits per month rather than unlimited, a gap that may reflect plan changes over time, and we print it rather than pick a side.
The sharp edge is the export meter. Revealing a contact inside Kaspr and getting that contact out of Kaspr are different credit types, and the free plan’s 10 monthly export credits mean you can see far more contacts than you can move to a CRM or CSV. As a test harness, that is fine: reveal 100 contacts in your segment, check them against Kaspr’s G2 reviews themes, export ten, and verify those before judging the data. As a free workflow, it is a wall, and it is placed exactly where free users try to leave with the data.
When the Cognism upsell path is the actual product
Kaspr is not an independent vendor: Cognism acquired it in April 2022, and Kaspr operates as its self-serve, SMB-shaped product. That ownership is good news for data quality posture, since Kaspr inherits Cognism’s GDPR-first compliance approach, but it also means the pricing ladder does not end at Organization. The step above Kaspr is a Cognism contract, and third-party 2026 breakdowns from Landbase, Factors.ai, and Derrick report that at roughly $15,000 to $25,000 per year in platform fees plus per-seat licenses of $1,500 to $2,500 per user per year, every one of those figures published by rival vendors rather than Cognism itself.
So read Kaspr pricing as the top of a funnel. A team that outgrows the credit allocations, needs bulk enrichment, or wants phone-verified mobile coverage gets pointed up the family tree, where the bill grows by an order of magnitude. That is not a criticism, it is the trade-off the structure is built to offer: a low-commitment entry with a high-commitment ceiling. Our Cognism pricing breakdown decodes the enterprise end of that path, and you should read it before treating the $49 seat as the whole price of the relationship.
Who is Kaspr pricing actually worth it for?
Kaspr pricing works best for an email-led team prospecting Europe from inside LinkedIn. The unlimited B2B email allowance on paid plans removes the per-reveal anxiety that defines rivals, the reported $49 Starter entry sits at the low end of the category per Landbase and Leadhaste, and the GDPR-first posture under Cognism ownership matters if EU compliance reviews are part of your sales cycle. Email accuracy of 75 to 80 percent, as LaGrowthMachine reports, is workable when the marginal reveal costs nothing, and the free tier permits a genuine audit against your own ideal customer profile before any money moves. For that buyer, the split meter mostly meters things you were not going to buy anyway, and our best email finder tools roundup shows how rare an unmetered email allowance still is in this category.
The wrong buyer is a phone-led or US-focused team. Phone reveals price at 40 to 65 cents per credit by our arithmetic, accuracy of 50 to 65 percent per LaGrowthMachine raises the effective cost per working number toward a dollar, and the coverage center of gravity sits in Europe per the third-party comparisons in our Kaspr cluster. Based on data from over 4,000 outbound campaigns run by our parent agency, Referral Program Pros, targeting and message quality move reply rates far more than any per-credit difference between data vendors, and no Kaspr tier touches either job.
Pay for credits or pay for outcomes
The structural question under Kaspr pricing is not whether $49 is fair for the seat. It is whether metered reveals are the thing you actually need to buy. A credit allocation prices the first step of outbound and leaves every step that produces replies, the targeting, the copy, the sending, the follow-ups, on your side of the table. GTM Bud inverts that purchase: you define your ideal customer profile, and the platform researches matching prospects, sources and verifies contact data inside each campaign, writes personalized messages from the playbooks our agency uses daily, and runs coordinated LinkedIn and email sequences through to booked meetings. Pricing is a flat $500 per month per connected LinkedIn account, covering up to 1,000 leads contacted per month, with a 7-day trial, no credit types to ration, and no upsell ladder ending in a five-figure contract, backed by the guarantee stated at the top: 5 percent positive replies on LinkedIn or 1.5 percent on email, or a full refund.
The honest limitation: this is done-for-you, LinkedIn-first outbound, not a self-serve database. There is no reveal button and no export meter because there is nothing to export; the deliverable is replies, not rows. A recruiter or a researcher who needs a steady stream of contact records should take Kaspr’s free-to-Starter path and never look back. The comparison only matters when the line in your budget says meetings, not credits, which is the case an AI outbound sales tool exists to close.
Frequently asked questions about Kaspr pricing
Does Kaspr have a free plan?
Yes, and it is genuinely usable for testing. Kaspr help-center documentation grants the free tier 5 phone credits, 5 direct email credits, and 10 export credits per month, with FullEnrich and LaGrowthMachine reporting the same allocation. The B2B email allowance is disputed: Kaspr pricing-page copy advertises unlimited B2B emails on the free plan, while Joinsecret and LaGrowthMachine report 15 B2B email credits per month. Either way, run it against 100 contacts matching your ICP and measure bounce rates before paying, and expect the 10 export credits to run out first.
Do Kaspr credits roll over if you do not use them?
Reportedly no. Leadhaste states in its 2026 pricing breakdown that Kaspr credits do not roll over, which makes over-buying an allocation expensive, since a quiet month donates its credits back to the vendor. Paid allocations are granted per year per license, per Kaspr help-center documentation as indexed in search results, so size the plan to your realistic reveal volume rather than an optimistic one and check the burn rate mid-contract.
How much does a Kaspr phone number actually cost?
Roughly 40 to 65 cents per phone credit, by our own arithmetic on the reported allocations. Starter at $49 per month annual is $588 per year over the 1,200 phone credits FullEnrich reports, about 49 cents each, rising to about 65 cents on monthly billing at Leadhaste’s $65 sticker, while Business works out near 40 cents. Accuracy raises the effective price: at the 50 to 65 percent phone accuracy LaGrowthMachine reports, a number that actually connects costs closer to 75 cents to a dollar.
Can you buy extra Kaspr credits mid-cycle?
Reportedly yes. Kaspr help-center documentation describes add-on credits that can be purchased to cover busier periods, added at the time of payment. What no named 2026 source prints is the add-on rate, so the per-credit price of a top-up cannot be verified from public coverage; get it in writing before signing if your usage is spiky. If the metric you actually manage is cost per meeting rather than cost per credit, automated lead generation that includes sourcing, copy, and sending prices the outcome instead.
Is Kaspr cheaper than Lusha?
The ranges overlap, so channel mix decides. Kaspr is reported at $49 to $99 per user per month across Landbase and Leadhaste’s 2026 guides, while Lusha’s entry sticker is disputed between $29 and about $50 across named guides. Kaspr removes the meter from B2B emails entirely, which favors an email-led motion, while Lusha prices every reveal but covers North America more strongly per Zeliq’s 2026 comparison, so a phone-led US pipeline and an email-led EU pipeline can reach opposite verdicts from the same two price lists.
Price the split, or buy the meetings
The honest read on Kaspr pricing in 2026: the sticker is the most stable part of the bill, and the split is everything else. The reported ladder runs $49 to $79 per user per month on annual billing with Organization near $99 to $102 and a 25 percent monthly-billing premium, per FullEnrich, Leadhaste, and Tekpon, but the numbers that decide real spend are the ones the guides dispute: which credit type gets the 1,200, whether the free tier’s emails are unlimited or capped at 15, and an add-on credit rate nobody publishes. Buy it for email-led European prospecting and the unlimited B2B allowance makes the math genuinely friendly. Buy it to feed a phone-led motion and you are paying 40 to 65 cents per attempt, by our arithmetic, for numbers that connect half to two-thirds of the time.
If the reveals were never your bottleneck, put the budget on the outcome instead. Start with GTM Bud: $500 per month per connected LinkedIn account with 1,000 leads included, a 7-day trial, sourcing and verification built into every campaign, and a reply-rate guarantee of 5 percent positive replies on LinkedIn or 1.5 percent on email, or a full refund.